Human beings don’t buy things that they think will make their lives worse they buy things that they think will make their lives better. Your prospect must be absolutely certain that they love your product, or as we like to say with the Straight Line System, your prospect must think it’s the best thing since sliced bread!Ī 10 on the certainty scale means your prospect absolutely loves your product, and they’re damn sure of it.Ī 1 on the certainty scale: your prospect absolutely despises your product, and it’s going to be difficult to change their mind. The three tens are composed of 1- The product, idea, or concept Jordan Belfort calls the three core elements the three tens-with the context being a prospect’s current state of certainty on a scale from one to ten. That’s why he says that every sale is the same. To him, three key elements must line up in a prospect’s mind before you have a shot at closing them. While many people would disagree with this bold statement, Jordan Belfort affirms with absolute certainty that every sale is the same. The way of the wolf Chapter 1: CRACKING THE CODE FOR SALES AND INFLUENCEĮvery sale is the same. So here’s a brief summary of the way of the wolf, by Jordan Belfort. In fact, either you’re selling or you’re failing.”īy providing you with a simple, proven way to master the art of communication, you’ll be able to move through life with far greater personal power and live a far more empowered life. Otherwise, you’re going to find yourself living a severely disempowered life. But “Even if you’re not in “sales,” you still need to become at least reasonably proficient at sales and persuasion. You may wonder whether you need this book on sales or not. If he were a superhero, training salespeople would be his superpower, and there’s not a soul on the planet who does it better than him. Jordan is gifted as he claims, gifted with the ability to sell anything to anyone.

This book gives you power so you might as well use it responsibly. In the way of the wolf, Jordan Belfort reminds us that with great power comes great responsibility.

Way of the wolf by jordan belfort